Human Sciences All books
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Michèle Temam
Memorizing without Memorization
A practical guide intended for students, combining a method, its direct application, and a scientific explanation for that method.
Emmanuel Terray
The Trial of the Revolution
In the first part, the author begins by letting the prosecution talk about the French Revolution. In the second part, Emmanuel Terray asks: where are we today, after two other revolutions, in Russia and in China?
Bruno Tertrais
Demographic Shock Migrations and the Future of Europe
Humanity is setting foot on a demographic terra incognita, with major economic, social, cultural, and political consequences.
Jacques Testard
Eve, or the Clone ?
It's 2016 in Paris. Not much has changed, except that, now, a huge protective wall separates privileged neighborhoods from the surrounding slums, which are crowded which those of inferior genes. A member of the National Committee for Genetic Evaluation, young Eve observes the world around her without much soul-searching. That is, until the day when a series of strange e-mail messages turn her life upside down. Before his death, her father had discovered how to clone human beings. Has he tried out his discovery on his very own daughter? Part scientific fable, part story of love and suspense, Testart brings up ethical questions posed by the possibility of human cloning. Father of the first French test-tube baby, Jacques Testart is director of the in vitro fertilization laboratory at the Antoine-Béclère Hospital.