Economics and Finance All books
Kako Nubukpo is known for his outspokenness and non-orthodox position on the economy. He is one of the most influential figures in Africa.
His very critical positions on the CFA franc led to his being suspended from his position at the Organisation internationale de la francophonie. A highly-publicized dismissal!
A richly illustrated book, which intelligently combines a detailed examination of companies and business sectors with a macroeconomic approach to strengths and weaknesses of growth.
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.