Economics and Finance All books
How much is one Euro worth? How should an invoice for 327.53 French francs be converted? How should amounts be rounded off and new prices established? When will taxes and the rent have to be paid in the new European currency?How can managers prepare their companies so that the transition will be made smoothly? What is the best way of protecting one's savings? How will the changeover to the new monetary system affect employment and economic growth? This book will provide readers with the necessary information to enable them to calmly face the upheavals of monetary union. Philippe Jurgensen is a senior official of the French Treasury
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
With The Society of Confidence, and Of the Economic Miracle, Alain Peyrefitte has illustrated that growth is not primarily founded on the material wealth of a nation, capital, or even on work. Development is intrinsically linked to mentalities and values, which are the essential elements of economic, political and social modernity. Using this thesis as a starting point, the Institute of France organised a conference which brought together economic and technological historians, sociologists, criminologists, and experts from across the world, amongst which were R.Boudon, S.Eisenstadt, D.Landes, and S.Lipset. The wide spectrum of debate runs from the history of religious mentalities (P. Chaunu, J.Delumeau), to penal philosophy (D. Szabo). The comparative outlook of this book allows the reader an insight into the hidden depths of confidence, from Switzerland (J.-F. Bergier), to Japan (Terushi Hara), right through to the Third World (P. Moussa).
Where does the formidable Japanese resistance to unemployment come from? How can their persistence be explained when Japan, like all developed countries, is faced with robotization, technological revolutions and, more recently, competition in the form of young populations in neighboring countries? This should give France pause for thought: as starkly contrasted as these two cultures may seem, France and Japan are sister countries. Thus reflected in the mirror of Japan, France can discover that its decline need not be fatal, and that it is up to France to break with a decrepit conservatism and embrace growth. Christian Sautter is the director of studies at the Ecole des hautes etudes en sciences sociales (EHESS).
French public services need to be modernised. In their present position, they incarnate the Welfare State and its grand projects. They are now being challenged by the opening up of the market, the fall of the controlled economy, deregulation, and privatisations. An open economy now rules the network industries, such as energy, transport, telecommunications, and collective services. Can we really just leave isolated and without a future this cornerstone of our society which represents all at once the infrastructure of the competitive economy, great technical achievements, the republican conception of social equality and the cohesion of the country ? A result of the reflections of the Network Plan 2010 group, led by Christian Stoffaës, the director of the company Elecricité de France, this work identifies the currents of change, assesses the situation in other countries, and traces an outline of a significant project to reform the State. In co-edition with La Documentation française.
The 20th century has been marked by the growing awareness of the unbearable gap between developed and under-developed countries. And the most outstanding fact of the next century will probably be the worsening in this imbalance. In order to find a solution to the under-development scandal, Alain Peyrefitte attempts to understand the miracle of development. He examines the successive miracles which have allowed a part of humanity to pull through the turns of dictatorship or anarchism, violence and destitution.
For the past twenty years France has been slipping into unemployment. This evil, which is becoming more and more serious, is leading our country into decline, and is threatening our democracy. After having described the difficulties resulting from the new world environment, the author discards the false solutions, such as intensified inflation, devaluation or protectionism. He then outlines the daring, but realistic policies he sees as necessary not only in France, but also for a more dynamic European Union. An economist, Jean-Marcel Jeanneney was a minister for seven years under the presidency of General de Gaulle. In 1980, he created the French Economic Research Institute, which he ran until 1990.
Communist totalitarianism is breaking apart because it rejected reality in favour of abstractions and falsely universal principles. Those who now rush West from Prague or Bucarest cannot imagine what awaits them: the levelling of values and individuality. M. Henry s work is a meditation against everything which undermines these disoriented refugees, whether it be spiritual starvation, creative thirst, or physical hunger.
The Japanese economic success inspires both fascination and irritation abroad. It is high time for the Western world to put feelings aside and to learn from its Eastern partner. M. Drancourt, economist and head of the French Institut de l Entreprise, believes that Japanese success is due to one predominant social trait: willpower.
An economic pulse sustains life in the modern world. C. Stoffaës investigates the highs of economic boom and the lows of paralyzing depression. He presents an historical survey of our dominant technological and mental structures from Keynes to Schumpeter, from the steam engine to the microchip, from the American golden age to the new Pacific prosperity.