Sociology All books
The true wine lover is a rare breed. He doesnt pontificate, instead he asks questions and reflects. When faced with a pompous connoisseur he shuts his eyes so he can sip and taste undisturbed. Which of the two categories do you belong to, reader? Are you a true lover of Bordeaux or a connoisseur of burgundy? What is it that you like about wine? Is it the knowledge that surrounds it or the pleasure it affords? Is it the prestige of a label or the authenticity of its origin? What do all these categories really stand for? The mythology of wine is examined and deciphered in loving detail. Claude Fischler is a sociologist and researcher at Frances Centre National de la Recherche Scientifique.
The author shows in this new book how in the age of the consumer-entrepreneur professional life and private life tend to merge ; thus on one hand, the consumer tends to manage his family life as he would a company - paying attention to efficiency, cost effectiveness, optimization. On the other hand, he uses more and more products that have a professional and personal use - portable phones, computers - and buys more half finished, do-it-yourself products that he completes. This book profiles a society of individual entrepreneurs that is emerging from the previous salary society of the nineteenth and twentieth centuries. Robert Rochefort is the director of the Research Center for the Study and Observances of Living Conditions.