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To assume their role effectively, managers must know how to take into account the predispositions and biases that make them act, and thus understand them, and work resolutely against the grain of their natural inclinations.
Based on his extensive experience as a manager and administrator, and illustrated with numerous examples from recent business history...
The Long Term as a Horizon How do companies take the future into account and anticipate what lies ahead?
Interviews with senior executives of major companies: Danone, Michelin, Saint-Gobain, SPIE, Veolia, Caisse des Dépôts, Malakoff Médéric etc. Long-term issues are essential to corporate strategy and management.
A leading expert reveals in six crucial points how to communicate convincingly
France is undergoing a major recession on all fronts, according to Michel Godet. And it is pointless to blame globalisation, European construction or technological change. The demographic watershed of 2006, when the retirement-pension system will explode, will reveal decades of wasteful mismanagement. For how, he asks, can hope remain if there are no human beings?How can sustainable development be assured within a truly participatory democracy? This iconoclastic, inflamed indictment is above all a voluntarists message of lucidity and hope. Michel Godet holds the chair of futurology at CNAM.